Georgia Tech announced publicly Wednesday that it was working to “pursue an updated visual identity system” that will go hand-in-hand with the strategic plan that Tech is working on with it’s 10-year vision.
From the project announcement:
Georgia Tech is exploring a refresh to its brand visual identity, following the 2020 launch of its new 10-year strategic plan.
The Georgia Tech brand is strong and recognizable. The Institute is committed to further strengthening the brand to bring about a more robust identity that reflects Tech’s new strategic direction. The brand refresh effort, led by Institute Communications, supports Tech’s new strategic focus areas: Amplify Impact, Champion Innovation, Connect Globally, Expand Access, Cultivate Well-Being, and Lead by Example.
A refresh of Tech’s visual brand involves reviewing the color palettes, fonts, logos, graphics, and other uniquely Tech visual symbols to ensure they’re aligned with the Institute’s commitment to continuous improvement. However, this does not mean a replacement of Tech’s beloved icons such as Buzz, the Ramblin’ Wreck, and the gold and white colors that have been part of the Institute since 1893.
“There is a strong need to align our brand with our new strategic goals. We began that process by introducing an updated narrative to reinforce our commitment to developing leaders who advance the technology and improve the human condition last year. Now, we are assessing our current visual assets and determining which ones we can improve upon is necessary to elevate the power of Georgia Tech’s iconography,” said Renee Kopkowski, vice president of Institute Communications.
The project will be driven by a visual identity working group that will evaluate input from internal focus groups and surveys. Additionally, a third-party vendor will execute a peer brand audit and suggest the best approach for updating Tech’s existing brand. The working group has also enlisted the help of a wide range of professional communicators and graphic designers from across campus who meet regularly to discuss current processes and next steps.
By this summer, the working group will provide updates to the campus community. Then, they’ll work with communicators and graphic designers to launch any brand updates that come from the work and set a timeline for the updates of logos, fonts, and other visuals.
None of that can happen without your input. Feedback is key to moving the process forward and we want to hear from you.
Tech has been making steady progress in this department with its Athletics over the last several years with identifying a new gold and transitioning to adidas for apparel needs, so I think this is a great next step!
Here’s where you come in! Click the link below to take a brief survey to drop your thoughts so that Tech can make the best decision moving forward.