Technical Tidbits 4/22: Georgia Tech Football Secures Branding Partnerships

During his short time at Georgia Tech, Geoff Collins has attempted to build a unique, modern, and Atlanta-centered culture for the football team. This is seen through the constant Waffle House mentions (and cups), hashtags like #404theCulture, and “Welcome to Atlanta” tweets every time a recruit commits. It’s clear that Collins is still trying to build the Tech Football “brand” with new partnerships with J1S (a creative agency) and author Jeremy Darlow. J1S will help Tech enhance the connection to the city of Atlanta, which includes a new For the 404 marketing campaign. Darlow will help teach players how to build their own personal brands. I can see recruits throughout the country really enjoying the lessons on how to build their personal brands, it could definitely give Collins & co. a leg up in bringing great players to the Flats.

The article above heaps praise on the work that the Georgia Tech academic support staff has been doing to keep Jacket athletes on the right track with schoolwork during the COVID-19 pandemic. Specifically, Assistant AD for Student Services Chris Breen and Associate AD for Student Services Phyllis LaBaw have put in countless hours of work to make the transition from on-campus to distance learning as smooth as possible. Luckily, there are only a few more days left in the semester, so everyone can take a much needed rest from the safety of their own homes after finals.

Two of the Georgia Tech Basketball team’s incoming transfers have made it official. Rodney Howard is a C coming from uGA after a difficult freshman season with the dwags, and Kyle Sturdivant will be moving back home from USC after a tough year on and off the court. Here’s to hoping that both Howard and Sturdivant will find their mojo at Tech!

Behind Calvin Johnson, former Jacket Demaryius Thomas was one of the most well-known Tech alumni in the NFL this past decade. Thomas has won a Super Bowl and caught over 700 passes since entering the league in 2010. He also made this incredibly noteworthy catch in OT with the Broncos during the wild card round of 2012 NFL playoffs to send the Steelers home for the season. Thomas is a true, “Legend of the Flats.”

Here’s a video that further explains the partnerships the Georgia Tech Football team has made to further its brand.

Question of the Day: What do you think about the new partnerships?