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You never think it will happen to you, ya know? One day you're walking along the street, and then you see that the NCAA Bureau of Political Correctness and Secret Police come in and steal the Texas and Oklahoma fans that were having a nice lunch on the patio away to some undisclosed location until such time as their views are in line with that of the party. But then sure enough you're in bed one day and the same agents come crashing through the skylights and before you know it you're sewing soccer balls with your teeth and repeating "I do NOT hate UGA, I do NOT hate UGA" until the state deems you cured of all rivalry, wit, or liveliness.
The official SEC store is also trying to sell this crap, which means both administrations have made the benevolent decision to rid the citizenry of all this unnecessary and foolish HATE. GOD, I hate political correctness.