HT @ Double Extra Pointt for finding this by way of the Orlando Sentinel.
| Rank | School | Total Revenue | Conference |
|---|---|---|---|
| 1st | Texas | $120,288,370 | Big 12 |
| 2nd | Ohio State | $117,953,712 | Big Ten |
| 3rd | Florida | $106,030,895 | Southeastern Conference |
| 4th | Michigan | $99,027,105 | Big Ten |
| 5th | Wisconsin | $93,452,334 | Big Ten |
| 6th | Penn State | $91,570,233 | Big Ten |
| 7th | Auburn | $89,305,326 | Southeastern Conference |
| 8th | Alabama | $88,869,810 | Southeastern Conference |
| 9th | Tennessee | $88,719,798 | Southeastern Conference |
| 10th | Oklahoma State | $88,554,438 | Big 12 |
| 11th | Kansas | $86,009,257 | Big 12 |
| 12th | Louisiana State | $84,183,362 | Southeastern Conference |
| 13th | Georgia | $84,020,180 | Southeastern Conference |
| 14th | Notre Dame | $83,352,439 | Independent |
| 15th | Iowa | $81,148,310 | Big Ten |
| 16th | Michigan State | $77,738,746 | Big Ten |
| 17th | Oklahoma | $77,098,009 | Big 12 |
| 18th | Stanford | $76,661,466 | Pac-10 |
| 19th | University of Southern California | $76,409,919 | Pac-10 |
| 20th | Nebraska | $75,492,884 | Big 12 |
| 21st | Texas A&M | $74,781,640 | Big 12 |
| 22nd | Kentucky | $71,186,184 | Southeastern Conference |
| 23rd | Duke | $67,820,335 | ACC |
| 24th | South Carolina | $66,545,953 | Southeastern Conference |
| 25th | UCLA | $66,088,264 | Pac-10 |
| 26th | Virginia | $65,400,485 | ACC |
| 27th | Arkansas | $64,197,470 | Southeastern Conference |
| 28th | California | $63,884,710 | Pac-10 |
| 29th | Minnesota | $63,782,454 | Big Ten |
| 30th | Purdue | $62,093,614 | Big Ten |
| 31st | North Carolina--Chapel Hill | $61,263,269 | ACC |
| 32nd | Boston College | $61,203,340 | ACC |
| 33rd | Washington | $60,729,016 | Pac-10 |
| 34th | Clemson | $59,126,212 | ACC |
| 35th | Illinois | $57,167,843 | Big Ten |
| 36th | Oregon | $56,623,902 | Pac-10 |
| 37th | Virginia Tech | $56,029,172 | ACC |
| 38th | Indiana | $54,839,398 | Big Ten |
| 39th | Connecticut | $54,721,742 | Big East |
| 40th | West Virginia | $54,262,716 | Big East |
| 41st | Maryland | $54,171,741 | ACC |
| 42nd | Arizona State | $53,479,441 | Pac-10 |
| 43rd | Colorado | $52,631,896 | Big 12 |
| 44th | Louisville | $52,203,604 | Big East |
| 45th | Rutgers | $50,181,300 | Big East |
| 46th | Missouri | $49,113,786 | Big 12 |
| 47th | Kansas State | $48,160,113 | Big 12 |
| 48th | Oregon State | $47,185,827 | Pac-10 |
| 49th | Georgia Tech | $47,126,247 | ACC |
| 50th | Arizona | $46,988,400 | Pac-10 |
It's interesting to note how much money the Duke Athletic Department brings in (and promptly puts right back into their basketball program). There were 4 ACC schools below Georgia Tech in these rankings: Miami, Florida State (woah!) , NCSU, and Wake Forest. This is what happens when you have rich and snobby boosters. Also, the highest non-BCS school is TCU at #57 ($43,439,777)
Engineers are very stingy about their money. They all want to make sure they get the highest quality product for their money (it's been ingrained in us for 4-6 years to maximize efficiency). These are just a few quick thoughts I had while looking at this list. Can anybody pick up on other things with this list? Texas is rolling in cash!