From The Rumble Seat, a Georgia Tech Yellow Jackets community

I was there the night they put it together. If they go with heat and real heat and let these guys run the company for quite some time. The thing about the NWO is we probably got heat on the company for six months. Now the biggest problem in the business right now is Fortune got heat off the old ECW guys. They got a good set of heat on those guys on TV when they beat them up and split everybody open. The next week those guys came back and made a comeback on them. So any heat they got the week before was nullified. Joe Hamilton told me a long time ago when I was breaking in was, ‘The thing about heat is it’s like a hot air balloon. The longer you let that flame go underneath that hot air balloon the higher it rises. Every time a babyface touches that hot air balloon, as far as touching the heat or touching the heel, you draw back down. If you go week in and week out of going back and forth, the balloon never leaves the ground. The thing about heat is you know it works when the babyfaces in the company walk into the booking room and start complaining. When the guys that aren’t the marks start complaining you know that the marks are already sick of it. That leads the buyrates and that leads to people start pulling for the babyfaces to pull it together. If you appease the people and the babyfaces, you will never get heat. Heats is always drawing money.