The designer of Maryland's Flag uniform speaks. Pay special attention to this: Q: Isn't your target audience also all the fans who'll be watching the game? A: We want the players to feel strong, powerful, and invincible when they wear the uniforms. We know there will always be fans who like what or dislike what we do, but we don't build the uniforms to impress the viewer. We build them to help the school gain visibility, to help them catch the eye of the potential recruits, and to make the current players feel special when they come out of the tunnel.