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What Do You Think About Georgia Tech Outspending The ACC In Recruiting Costs?

I got sent a link by a few folks over the period of last week regarding the money spent for recruiting in the ACC. While they don't provide a link to the original information AND the fact-checking is questionable, for Monday's conversation let's jump into the subject of the cost of recruiting at Georgia Tech.

In 2010-2011, Georgia Tech was (supposedly) the only ACC school that spent over $1 million towards Men's athletics recruiting. Only two schools are in the $900,000 range (North Carolina and Duke). The lowest spending school is Maryland at $538,000.

From the article:

In 2010-11, Georgia Tech’s men’s sports programs spent the greatest amount on recruiting in the ACC with $1,173,904.00. Subsequently, Georgia Tech also spent on average, the most amount on recruiting per men’s team, with $167,700.57 per team. This amounted to $4,658.35 spent per male athlete at Georgia Tech. Arguably, the amount spent to actually recruit individual athletes would be higher, as the average calculated took into consideration every male athlete at Georgia Tech and not solely incoming student-athletes (thus, it took into consideration juniors and seniors in men’s sports programs). The Department of Education does not report how many student-athletes a school recruited in a given year, but rather, provides a lump-sum number of the amount of student-athletes on campus.

First, her math is wrong. Georgia Tech has 8 men's sports, not 7. $1,173,904 divided by 8 programs gives you $146,738. Ignoring the problems in facts and math, the subject is an interesting one to discuss.

Do you think Georgia Tech still has a higher recruiting cost than other ACC schools?

A program-by-program breakdown is not available so all the money put into basketball, baseball, and tennis gets lumped in with football. But based on our football recruiting, I would bet that we would see basketball and baseball playing larger roles in the recruiting costs than we might initially think. One argument for this cost would be that Georgia Tech must perform a national recruiting search in all of its male sports in order to find the right individual that meets both academic and athletic expectations.

From the June 30 2011 and 2010 Georgia Tech Athletic Association Financial Report (pg. 14)

Recruiting expenses include the costs of staff traveling for recruiting purposes as well as the cost of

bringing in recruits, student athletes for official visits to Georgia Tech’s campus. Costs include all

reasonable modes of transportation, meals, and accommodations. These costs are driven by the number

of available scholarships typically for the next two fiscal years. Due to the cyclical nature of these

expenses, there was a significant increase $478,578 (46.7%) in this category in FY 11. In the previous

year, football recruiting expenses were $327,591 below FY 09 totals due to the fact that the current

coaching staff had fewer roster spots to fill in FY 10. In FY 11, the number of available scholarships

increased (as evidenced by the savings in football scholarship expenses noted above) causing football

recruiting expenses to increase $371,937 versus FY 10. The remainder of the FY 11 increase resulted

from increased recruiting travel expenses incurred by men’s and women’s basketball.

Does the cost of our student-athlete recruitment worry you?

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Georgia Tech

is also the only [current] ACC school in the middle of a gigantic, expensive city. OV’s use limo services, rental cars, restaurants, parking fees, and all the costs associated with existing and wining/dining in a big city. Tell me things cost as much in Tallahassee or Clemson, SC.

Additionally, we have to put on a spectacular show to make up for areas where the school doesn’t sell itself in comparison to our SEC neighbors (UGA, Auburn, Bama, UF, UT, etc.) Clemson and FSU can stand up to SEC recruiting with their comparable stadia and rabid fanbases. We must try to do the same (in the SEC’s capitol city) by selling the kids on Atlanta and the prestige of studying at Tech. Amping up that appearance of prestige costs money.

I met her on the campus, sir, cheering the Brave and Bold.

by GT_Jason on Jan 23, 2012 11:35 AM EST reply actions  

The Miami Corollary

Miami is in Coral Gables near Miami. And it also has a lot going for it to recruit for itself in terms of image and brand. They’re “Tha U,” they have eternal swagger, they get Pro Combat Uniforms from Nike every year, they have sunshine, beaches, party yachts, and girls in bikinis. They simply shouldn’t have to spend as much as Tech to recruit 18-24 year old jocks, and it appears they don’t.

Where other schools sell the party atmosphere, crazed fanbases, girls, Nike, Under Armour, huge stadia, etc. Tech must first de-program prospects from the image of nerdiness, a small and tame fanbase, the predominantly male campus, an unimpressive stadium, and (wait for it) Russell Athletic uniforms (which most prospects wore in high school and hated) and then proceed to sell history, academic rigor, prestige and life in the ATL. It is a losing proposition unless we outspend everyone to impress and persuade, in my opinion.

I met her on the campus, sir, cheering the Brave and Bold.

by GT_Jason on Jan 23, 2012 11:49 AM EST up reply actions  

Compare apples and apples

I think it is less significant to compare the cost of recruiting at Tech versus, say, the cost at Clemson or FSU than it would be to compare to teams like, say, Stanford and Northwestern. If you are an elite school nationally then you recruit nationally.

by Atlanta's original team on Jan 23, 2012 1:48 PM EST reply actions  

Ideally.

As much as I’d consider us an elite school on the national level, we don’t seem to have the boundless recruiting base that Stanford, Northwestern, or Notre Dame do. Not sure why, but that’s just how it goes I guess.

The Church of Paul Johnson - There's not much to it outside of whooping ass and giving haters the finger. To HELL With georgie!

by LilBroey700 on Jan 24, 2012 9:05 AM EST up reply actions  

My theory is two-fold

1.) One is that it is hard to develop a national footprint and lots of things have to fall into place.
2.) Some who are looking for nationally elite schools are put off by the fact that the Institute’s name begins with Georgia.

There, I said it. It hurts to say it. But somebody has to say it. The state of Georgia does not have a good reputation nationally for a host of reasons. Whether this is justified or not is not the point. Some judge Tech by the company it keeps.

by Atlanta's original team on Jan 24, 2012 10:33 AM EST up reply actions  

I've thought of that before.

But what other name could we possibly have? I’ve thought of the following for various reasons:

University of Atlanta
Atlanta Institute of Technology
Southern Institute of Technology
Southeastern Institute of Technology

The problem here is that “Southern Tech” is SPSU’s old name, “Southeastern” is taken, and “Atlanta” is maybe not gonna sound that great anyway. Also, we should never change our fight song. We pretty much need to stay Georgia Tech.

I met her on the campus, sir, cheering the Brave and Bold.

by GT_Jason on Jan 24, 2012 10:53 AM EST up reply actions  

Yep. For a host of reasons it has to remain the same. And should.

Its just something to keep in mind when trying to develop a national profile. I think Tech gets kind of “stuck in the middle.” It’s not down and dirty enough to compete with the image of the football factories of the South but those outside the South don’t understand that its alumni compare better with a Notre Dame, Northwestern and Stanford than they do with an Alabama, Georgia and LSU.

My hope is that the fortunes of Georgia will continue to change and develop for the better. If someone made me king of the universe I would make education a priority for the state, remove local politics from the entitlement programs, develop statewide mass transit, work to diversity the economy, give tax incentives to the arts, focus on green development and tighten up in a huge way on slash and burn development projects.

by Atlanta's original team on Jan 24, 2012 11:18 AM EST up reply actions  

Agree completely on Education.

Unlike the prevailing Conservative ideology that treats it like a cost…Education is an investment.

I live in Tampa, and the big buzz around here was the inter-city rail project that Obama funded and newly elected Gov Rick Scott cancelled. I’m of the opinion that we don’t need more inter-city mass transit…but INTRA-city transit.

"Reach down in there...TURN THAT DAMN THING UP!" - Coach Paul Johnson

by TBuzz on Jan 24, 2012 12:00 PM EST via mobile up reply actions  

Education is an investment,

But you can’t go into debt to pay for it… Thousands if not millions of businesses run a positive budget everyday.

I’m assuming your talking about grade school education, not college right? Paying for expensive colleges sometimes need loans.

by RamblinWreck7 on Jan 24, 2012 4:49 PM EST up reply actions  

Yep. We spend trillions on things that don't work like war in Iraq but . . .

the very stuff that makes all businesses better and more productive we can’t afford. Makes no sense at all.

by Atlanta's original team on Jan 24, 2012 8:10 PM EST up reply actions  

I believe Bill Clinton said the worst kind of debt was unproductive debt. Or better said…paying yesterday’s debt instead of tomorrow’s investment.

"Reach down in there...TURN THAT DAMN THING UP!" - Coach Paul Johnson

by TBuzz on Jan 24, 2012 8:16 PM EST up reply actions  

With no slash and burn development for

400 homes and a strip mall, where will we put all of the folks who want in on the ATL?

You'd do it for Randolph Scott!
RANDOLPH SCOTT!

by DressHerInWhiteAndGold on Jan 24, 2012 2:30 PM EST up reply actions  

ITP is not safe...I have to move to Hoschton if I want a high quality of life. Slash and Burn!<code/>

"Reach down in there...TURN THAT DAMN THING UP!" - Coach Paul Johnson

by TBuzz on Jan 24, 2012 3:55 PM EST up reply actions  

BB can. Recruit ATL with a tank of gas

Miami, UF, FSU recruit FB on tank of gas.

Flights from OZ are $$$

You'd do it for Randolph Scott!
RANDOLPH SCOTT!

by DressHerInWhiteAndGold on Jan 23, 2012 7:15 PM EST reply actions  

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